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| About Us CRM Association Mission Statement
PROVIDING A VALUABLE EXPERIENCE FOR CUSTOMER- CENTERED INDUSTRY
The business universe has shifted its focus from the company at its center to the customer at its hub. Any company without a clear customer strategy articulated throughout the organization is at risk of losing competitive advantage. This is why Customer Relationship Management (CRM) has become a mainstream initiative.
As the CRM industry has matured, businesses have learned that it isn’t just a simple technology initiative. It also has subsumed supply chain management, back office systems and ever more sophisticated marketing, sales and measurement initiatives. It involves cultural and behavioral transformation coupled with broad strategic objectives that can affect an entire business ecosystem. CRM is a mature strategic approach to successful business, acceptable to the most traditional of companies, as well as the most creative.
As the CRM industry—with it practitioners, vendors, integrators, management consultants, boutique specialists, evangelists, analysts, pundits, bloggers, academicians, and authors – has matured, so have customers and their expectations. Understanding and optimizing the customer experience is now a cutting-edge science. In an era in which customers are empowered and highly volatile, creating consistently positive experiences for them is imperative for business growth and differentiation.
The CRM Association exists to help vendors and their customers collaborate and grow in their ability to deliver positive customer experiences that provide a mutual business value return. We represent the CRM industry and all its constituents, not only as promoters of knowledge and information, but as an action-oriented association aimed at advocating the interests of customer relationship management and its institutions. We will provide members with the tools they need to enrich and improve the customer experience – be it the member’s direct customers or the customers of the member’s customers.
The CRM Association promises it will:
· Represent the industry as a whole (rather than special interest groups within the industry)
· Provide a forum for the industry and the practitioners to interact without fear or pressure
· Be an essential center for disseminating knowledge and information to the CRM community
· Provide services to the community that will help it identify the appropriate measures for success
· Provide the services to the community that will support the future of the community through skills improvement and career opportunity.
· Provide members with both mainstream and cutting edge tools and best practices
· Promote industry standards hat help members do business, create quality and build value
· Represent the industry’s best interests in legislative and other activities through programs that heighten awareness and support key issues impacting the industry
Volunteer Opportunities are also available!
Portland Volunteer Organizing Committee
Please send job listings to jjohnson@columbiarivergroup.com
VP of Strategic Growth: Jason Johnson
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